Abstract
As Facebook Live and Facebook Watch have grown, the content shared there has expanded to include professionally produced, broadcast-quality content, like shows and live event coverage. This type of professional broadcasting from providers like La Liga, CONMEBOL, and UEFA is a very different challenge from user generated content (UGC) and viewers’ expectations are much higher. Viewers who are used to the reliability and quality of traditional TV broadcasts expect a near-flawless viewing experience for these Live streams.